Practical conversations about church marketing, digital ministry, and reaching your community online.
Most church social media is written for members, but only about 4% of your followers will ever see a given post.
Only about 10% of first-time church visitors ever come back for a second visit.
93% of pastors are using or exploring AI, but only 5% of churches have a policy for it.
We put ten of the most repeated pieces of church growth advice through a three-tier ranking.
93% of church leaders are already using or exploring AI, and teams doing it well are reclaiming 5 to 10 hours a week.
75% of visitors judge a church's credibility on its website alone, and 61% leave if they can't find what they need in five seconds.
TikTok has 1.5 billion monthly users and is the least saturated major platform for church content right now — only 34 of the 100 most influential churches are
60% of Protestant churches are plateaued or declining, and only 8% of pastors are extremely satisfied with their discipleship process.
Only 10–20% of first-time guests come back without intentional follow-up.
Church SEO isn't the keyword-stuffing game it used to be.
Most churches hand social media to whoever has free time — an intern, a volunteer, the pastor's kid.
Most churches have a social media account. Very few have a strategy.
