Skip to main content
About REACHRIGHT

The church marketing agency that gets it

Built by pastors. Powered by data. Focused 100% on helping churches reach more people through web design, local SEO, Google Ad Grants, and sermon video clips.

How REACHRIGHT became the go-to church marketing agency

REACHRIGHT was founded with a simple conviction: every church deserves to be found by the people who need it most.

After watching too many faithful churches struggle to reach their communities online, Thomas Costello and Ian Hyatt — both with deep roots in pastoral ministry — built an agency dedicated exclusively to churches and ministries. No corporate clients. No divided attention. Just churches.

Today, we've served over 800 churches across 47 states, managed more than $14.24 million in Google Ad Grants, and helped hundreds of congregations see measurable growth through digital marketing.

But the numbers are just the beginning. Behind every stat is a real church reaching real people — families finding a community, individuals finding hope, and communities being transformed.

2016

Thomas & Ian found REACHRIGHT from a small office in Madison, Wisconsin

2018

Magen joins the team; Google Grant management launches

2020

200+ churches served across 30+ states

2022

$5M milestone in Google Grants managed for churches

2024

Sermon Sling video service launches; 600+ churches served

2026

800+ churches in 47 states, $14.24M in Google Grants managed

800+ Churches Served
47 States Reached
$14.24M Google Grants Managed
10+ Years Serving Churches
Our Team

Pastors, designers, and marketing nerds

We're a team of people who genuinely love the local church — and happen to be really good at digital marketing.

Thomas Costello, Founder of REACHRIGHT church marketing agency

Thomas Costello

Founder & Brand Warrior

Thomas Costello

Founder & Brand Warrior

Founded REACHRIGHT in 2016 as a bi-vocational pastor in Madison, Wisconsin. Over 20 years in ministry serving as church planter, associate, and senior pastor in California, Texas, Wisconsin, and Hawaii.

“Lives in Honolulu with his wife and three kids”

Ian Hyatt, Co-founder and Lead Sales at REACHRIGHT

Ian Hyatt

Lead Sales & Conversation Architect

Ian Hyatt

Lead Sales & Conversation Architect

Co-founded REACHRIGHT with Thomas in 2016. Combines a pastoral background with deep experience in sales consulting, management, and business development.

“Austin, Texas native who loves fitness and swimming with his two kids”

Magen Hyatt, Project Manager and Google Grant Specialist at REACHRIGHT

Magen Hyatt

Project Manager & Customer Wow Expert

Magen Hyatt

Project Manager & Customer Wow Expert

With REACHRIGHT since 2018. Specializes in Google Grant management and local SEO optimization. Certified Google Ad Specialist.

“Mom of two from the Austin, TX area with a loyal Boston Terrier”

Jay Genin, Lead Designer at REACHRIGHT church marketing agency

Jay Genin

Lead Designer & Pixel Ninja

Jay Genin

Lead Designer & Pixel Ninja

Background in graphic, video, and web design with a Biblical Studies degree. Senior pastor in Madison, Wisconsin since 2015, overseeing churches across the midwest.

“Married with three kids and a chocolate labrador”

17 people who love the local church

Designers, strategists, SEO nerds, grant specialists, and a few coffee addicts.

Angela Flong Jenn Shiloh Florissa Jarold Leah Luve Mario MJ Paul Oliver Nina

Why churches choose REACHRIGHT

We're not a generalist agency that serves churches on the side. This is all we do.

100% Church-Focused

No corporate clients, no divided attention. Every strategy, tool, and process is built specifically for churches.

Built by Pastors

We've been in your shoes — leading services, managing volunteers, and stretching thin budgets. We get it.

Google Grant Experts

We've managed over $14.24M in free Google Ads for churches — one of the largest church-focused portfolios in the country.

Proven Results

800+ churches served, 47 states reached, and countless first-time visitors who found their church online.

Our Mission

"We exist to help churches reach more people and grow through digital strategies rooted in faith and driven by results."

The Values Behind Our Work

The principles that guide everything we do.

Jesus First

Everything we do starts with faith. We serve churches because we believe in the mission.

Extreme Ownership

We own our results. If something isn't working, we fix it — no excuses.

Authentic Expertise

We're not generalists who serve churches on the side. This is all we do, and we know it deeply.

Serve Well

We lead by serving. Your church's success is our success — period.

Results Count

We make decisions based on real numbers, not gut feelings. Data drives everything.

Tenacious Curiosity

We're always learning, testing, and improving to deliver better results for your church.

What pastors say about working with us

"Working with REACHRIGHT was one of the best decisions we have made in our rebranding and marketing campaign. They truly have a heart to help the local church."

BA

Blake Adams

Freedom House Church

"The team was EXCELLENT! They communicated well, their response was very timely, and they always provided the information needed. This was a great experience."

RW

Rick Wood

Pursuit Christian Fellowship

"As the Senior Pastor, I cannot speak highly enough about REACHRIGHT! We are consistently seeing first-time guests on Sundays who found us online."

TK

Terry Kreuger

Redemption City Church

We don't just serve churches — we equip them

With hundreds of free articles, a weekly podcast, and a YouTube channel, we're the most comprehensive free resource for church digital marketing. Check out our blog to start learning today.

Ready to reach more people?

Get a free, no-obligation marketing review. We'll look at your church's entire digital presence and show you exactly where the opportunities are.

Get Your Free Church Marketing Review