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Google Ad Grant Management

Google wants to give your church $10,000 a month in free advertising

Most churches leave $120,000 a year in free advertising on the table. The Google Ad Grant puts your church at the top of Google when families are searching for one. We handle everything. You keep doing ministry.

Takes 2 minutes. Zero obligation.

90-day approval guarantee
Your church pays $0 for ad spend
300+ churches already using this

Watch Thomas walk you through exactly how we turn $10K/month in free ads into visitors at your church

$10K

in free ads — every single month

300+

churches already using this

90%+

approval rate

$14.24M

in grant money we've managed

The real problem

You didn't become a pastor to worry about marketing

But here's the reality: your church could have the best preaching, the warmest community, and the most life-changing ministry in your entire city.

If people don't know you exist, none of that matters.

Not to the family who just moved to town. Not to the single mom searching for hope. Not to the couple whose marriage is falling apart. They'll never walk through your doors if they can't find you.

Does this feel familiar?

You look out at the seats on Sunday and wonder why there aren't more new faces — not because you care about numbers, but because every empty seat is a family you haven't reached yet.

A family moves to your city and searches "churches near me." Your church doesn't show up. They close the tab, stay home, and never walk through anyone's doors.

You host events, print flyers, post on social media — and mostly reach people already sitting in your pews.

Your sermons could change someone's life. But the people who need them most have no idea your church exists.

You lie awake wondering: "How do we reach the people right outside our walls?"

Every single week, people in your city type "churches near me" into Google. If your church doesn't show up, they assume there isn't one nearby — and they stay home.

The Google Ad Grant puts your church at the top of those results — for free. $10,000 a month in advertising, paid for by Google, so the right people find you at the exact moment they're looking.

Modern church worship service with warm stage lighting

This is what it looks like when people can find you.

Every seat filled started with a search.

The solution

The simplest way to put your church in front of everyone searching for one

Google sets aside ad credits for qualifying nonprofits — and most churches qualify. If yours does, you get up to $10,000 every month to run ads on Google. That's $120,000 per year. Free.

When someone in your city searches "churches near me," "Bible study groups," "marriage counseling," or any of hundreds of other terms — your church appears at the top of Google. Right when they're looking for exactly what you offer.

It's not a loan. Not a trial. It renews every single month, as long as you follow Google's rules. And that's where we come in.

Friends laughing and connecting in community

Imagine this:

Six months from now, you look out at your congregation and see faces you've never seen before — families who found your church on Google, who showed up because your ad appeared at exactly the right moment.

01

Someone searches "churches near me"

Your church appears at the top of Google

02

They click your ad

Google pays for the click — not you

03

They land on your website

Service times, directions, what to expect

04

They show up Sunday

A real person walks through your doors

Proof it works

This is what happens when the grant is managed right

SJ

St. John Church

Mark Wuggazer

"We have been able to maximize our Google Grant and invest over $26,000 in Google Ads, which has driven over 4,000 new visitors to our website. We now rank in the top 15 for our city and are the #1 result for Lutheran Churches in our area."
See more church results
$26K+ In Free Google Ads
4,000+ New Website Visitors
150+ Local Citations
#1 Lutheran Churches Ranking
What we do for you

Everything handled. Nothing for you to learn.

You don't need a marketing background. You don't need spare time. You don't need to learn Google's rules. We handle the application, campaigns, compliance, and reporting — so your team can focus on what actually matters.

Modern church gathering with stage and community

Our team optimizes your campaigns weekly

We Get You Approved

Google for Nonprofits enrollment, domain verification, Ad Grant activation — we handle every step. Over 90% of the churches we work with get approved. If yours doesn't, you don't pay.

We Build & Run Your Campaigns

Our certified Google Ads specialists build custom campaigns to squeeze every dollar out of your $10,000/month budget. We don't set it and forget it — we optimize every single week.

We Target What Your City Is Searching

"Churches near me." "Youth group." "Bible study in [your city]." "Marriage counseling." We find the exact words your community types into Google — and put your church in front of them.

We Show You Exactly What's Working

Every month you get a clear report: how many people clicked, how many visited your site, what they searched for, and what it would have cost without the grant. No jargon. No guesswork.

We Keep You Compliant

Google has strict rules — minimum click-through rates, conversion tracking, bidding limits. Break one and your grant disappears. We monitor your account daily so that never happens.

We Write Ads That Sound Like You

Every ad is written to sound like your church — warm, inviting, authentic. Not like a marketing agency. Because the first impression someone has of your church shouldn't feel like a sales pitch.

Spots filling up this quarter

Your church could be running free Google Ads in 3 weeks

Most churches qualify. Find out in under 5 minutes — zero obligation, zero risk.

How it works

From "never heard of it" to new visitors in 4 steps

We do the heavy lifting. You focus on ministry.

Check Your Eligibility (5 Minutes)

We verify your church qualifies as a 501(c)(3) and meets Google's requirements. Most churches do. Takes less than 5 minutes. Zero obligation. Zero risk.

We Handle the Paperwork

Google for Nonprofits enrollment. Domain verification. Nonprofit validation. Account configuration. We do all of it — you sign where we tell you to sign.

Your Ads Go Live

We build custom campaigns targeting the exact searches your community makes. Keywords, ad copy, conversion tracking — done. Within 2–3 weeks of approval, people searching for a church in your city start finding yours.

We Optimize. You Minister.

Every week we improve your campaigns. Every month you get a clear, jargon-free report. Over time, more and more people discover your church through Google — and walk through your doors.

Google Ads campaign analytics dashboard showing church ad performance

Every month, you get a clear report showing exactly what's working

A word of warning

The #1 reason churches lose their grant

Google doesn't just hand you $10,000 and walk away. There are strict compliance requirements that must be met every single month. Miss one, and your grant gets suspended. No warning. No grace period.

We've watched it happen to dozens of churches. They get the grant, set up a few campaigns, and then life gets busy. A month goes by without optimization. Click-through rate drops below 5%. The grant disappears.

That's why 300+ churches trust us with their grant. We monitor compliance daily, optimize weekly, and maintain a 98% compliance rate across every account we manage.

Common DIY mistakes that kill grants:

Click-through rate drops below 5%

Grant suspended — no warning, no second chance

Running broad, irrelevant keywords

Budget wasted on people who will never visit

No conversion tracking installed

Google can't verify results — grant at risk

One ad group with generic copy

Quality score tanks, ads stop showing

Skipping monthly account check-ins

Account deactivated for non-compliance

Bidding above $2 without Smart Bidding

All ads paused immediately

Each of these mistakes can cost your church $120,000/year in free advertising

From churches like yours

Don't take our word for it. Take theirs.

Real pastors. Real churches. Real numbers.

$26K in free ads

"We have been able to maximize our Google Grant and invest over $26,000 in Google Ads, which has driven over 4,000 new visitors to our website. We now rank in the top 15 for our city and are the #1 result for Lutheran Churches in our area!"

MW

Mark Wuggazer

St. John Church

946 more conversions

"46,982 more people saw our ads last month. 2,727 more people clicked on our ads last month. $7,471.91 more in grant money for ads last month. 946 more people converted. Not only are we getting so much more with the grant than before, but you're also saving us more than $300 per month!"

MR

Michelle Rux

30 new visitors in 3 weeks

"We are starting to see some first time visitors over the last few weeks. Many coming from Google online searching! We used to get like 5 new people a month. In the last 3 weeks we have had nearly 30 new people! Thank you so much, please keep doing what you are doing!"

RK

Ryan Keller

First-time guests every Sunday

"We are consistently seeing first-time guests on Sundays, and when we ask "How did you find us?" the response is almost always, "We found you online." Over the years, we've tried a number of strategies — nothing has been as effective as this."

TK

Terry Kreuger

Redemption City Church

Community of families standing together at sunset

Your community is searching. Let's make sure they find you.

Eligibility

Does your church qualify?

If you check these four boxes, you're in. Most churches already do.

501(c)(3) status

Your church needs to be a registered nonprofit. Most US churches already are.

A working website

You need a website with real content about your church. Don't have one? Our GROW package includes one.

HTTPS security

Your site needs a secure connection. If it doesn't have one, we can fix that for you.

Agree to Google's terms

Standard stuff — no product sales, no misleading content. Churches pass this easily.

Not sure? We'll check for you. Takes 5 minutes. No obligation.

Check Your Eligibility
Pricing

Do the math. It's a no-brainer.

You pay $397/month. Google gives your church $10,000/month in free ads. That's a 25:1 return — before counting the new families walking through your doors on Sunday.

Most Popular
Grant Management

You get $10,000/month in free ads for just:

$397 /month

$2,000 one-time setup fee — waived with 12-month commitment

  • Full grant application & enrollment
  • Up to $10,000/month in free ads
  • Custom campaign strategy
  • Monthly campaign creation
  • Monthly keyword research & targeting
  • Ad copy creation & testing
  • Landing page recommendations
  • Compliance monitoring & daily checks
  • Quarterly strategy calls
  • Monthly performance reports
  • 90-day approval guarantee
Get Started

Best for churches that already have a website

White Glove Premium

For churches that want maximum results:

$1,497 /month

$2,000 one-time setup fee — waived with 12-month commitment

Everything in Grant Management, plus:

  • Weekly campaign creation (vs. monthly)
  • Weekly ad copy creation & testing
  • Weekly keyword research & optimization
  • Weekly performance reporting
  • Monthly strategy calls (vs. quarterly)
  • Priority support & dedicated specialist
Let's Talk

Best for multi-site or high-growth churches

No long-term contract required
90-day approval guarantee
Cancel anytime with 30 days notice
Questions

Still have questions? Good.

What's the catch? Why would Google give away free ads?
There isn't a catch. Google's Ad Grants program has been running since 2003 as part of their nonprofit initiative. Google genuinely wants to help nonprofits reach more people online. The only requirement is that you follow their compliance rules — which is exactly what we handle for you.
Does our church actually qualify?
Almost certainly. If you're a registered 501(c)(3) with a website, you likely qualify. We check your eligibility for free before you commit to anything — takes less than 5 minutes.
How much is $10,000/month actually worth?
That's $120,000 per year in free advertising. Most businesses pay $1–3 per click on Google Ads. Your church gets those clicks free. Our average managed church uses $4,000–8,000/month of their grant — thousands of website visitors from people actively searching for a church in your area.
How long until we're up and running?
The full process takes 2–4 weeks. Some churches get approved in 10 days. We handle every step of the paperwork. Once approved, your first campaigns go live within a week.
What if we lose the grant?
That's exactly why you hire us. Google has strict compliance rules that trip up most DIY churches. We monitor your account daily, handle all compliance proactively, and maintain a 98% compliance rate across every account we manage. If something comes up, we fix it fast.
What can we advertise?
Worship services, events, ministries, small groups, counseling, volunteer opportunities, blog content — essentially your church's entire mission. The only restriction is purely commercial activity (selling products). For reaching your community? The possibilities are wide open.
What if we don't have a website?
You need one for the grant — but we can help. Our GROW package ($597/month) includes a custom church website, local SEO, and Google Grant management. It's our most popular option for churches starting fresh.
We already have the grant but it's not working. Can you help?
This is one of our specialties. Most churches with the grant barely use $500 of their $10,000 budget. We audit your account, rebuild your campaigns, and typically see dramatic improvement in the first month. Michelle Rux saw 946 more conversions after switching to us.
How is this different from paying for Google Ads?
You don't pay Google a dime. The grant covers up to $10,000/month in ad credits. There are some limitations (like a $2 CPC cap for manual bidding, search ads only), but we know exactly how to maximize impact within those rules.
Do you require a long-term contract?
No. Month-to-month with a $2,000 one-time setup fee. Commit to 12 months and we waive the setup fee entirely. Cancel anytime with 30 days notice. We keep churches because of results, not contracts.

The choice is simple

Every month you wait is $10,000
your church will never get back.

Right now, someone in your city is searching for a church. If yours doesn't show up, they'll assume there isn't one close by — and they'll spend another Sunday alone. You'll never know they were looking.

Find out if you qualify. Takes 5 minutes. No credit card, no obligation, no sales pitch.